Brand Strategy | Speaking | Training
Go from overlooked to finally seen.
I help exceptional people get seen, heard, and taken seriously.
Because you can’t change the world while you’re trying to fit in.
Make your work impossible to ignore.
I help artists, founders, freelancers and creative organisations turn messy ideas into sharp stories, strategic brands and visibility that actually leads somewhere.Whether I’m building a brand strategy, teaching a workshop, writing a pitch, shaping a keynote or developing a campaign, the goal is the same: to help exceptional people get seen, heard and taken seriously — without sanding off everything that makes them interesting.
Hi, I'm Fran.
I’ve been a journalist, corporate communications professional, content marketer, strategy director, stand-up comedian, and founder.Different jobs on paper. Same thread at the heart of it: storytelling.My career's been built on studying what captures people’s attention, what makes ideas spread, and why some people are recognised for their work while others are overlooked.Over the last 20 years, the stories I’ve told have brought me into rooms with California’s corrupt City Council candidates, Hong Kong’s youngest billionaires, and one of the first men to walk on the moon.In 2021, I co-founded the all-femme/them comedy group Bitches in Stitches to create more opportunities for underrepresented voices in comedy. Today, that six-woman show in Hong Kong has grown into a global community of 90+ performers across three countries. We’ve been featured in Vogue, Rolling Stone, Tatler, and The New Feminist.These are the stories I love to tell: the ones that make exceptional people the world has been taught to overlook impossible to ignore.
Presentation workshop
Build a presentation that actually says something.
Turn messy ideas into clear, persuasive decks people can actually follow.Your deck does not need more polish. It needs a point.This two-part online workshop teaches freelancers, founders, creatives and solopreneurs how to build presentations with stronger structure, sharper storytelling and a clearer argument before disappearing into Canva.Learn how to define your audience, clarify the purpose of your deck, shape your story, give every slide a job, write stronger slide titles, and present your ideas with more confidence and less “let’s take this offline and never circle back” energy.Perfect for creative people building pitch decks, client proposals, workshop decks, sponsorship decks, portfolios, talks or strategy presentations that need to be understood, believed and acted on.
Substack workshop
Build a home for your ideas without creator-economy cringe.
Stop exiling your best ideas to the Notes app.This practical Substack workshop helps artists, freelancers and solopreneurs turn messy ideas, recurring obsessions and group chat gold into a clear publication people can understand, subscribe to and come back for.Learn how to shape your Substack concept, define your audience, build a promise, choose content pillars, plan your first posts, and set up the essentials — without spiralling over perfect branding, paid tiers, or whether your niche is “specific enough.”Perfect for creative people who know they have something to say, but need a clearer container for saying it.
PR workshop
Stop waiting to be discovered.
These practical PR masterclasses teach artists, freelancers and solopreneurs how to replace “trying their luck” with a clear media strategy.Learn how to find the story behind your work, shape it into a compelling angle, write a pitch journalists can actually use, and build a simple press kit — even if you have no PR budget, no publicist, and no idea where to start.Perfect for creative people who are tired of being the best-kept secret.
"Fran’s workshop was incredibly useful, she covered all areas and eased all the anxiety I had around PR for my Edinburgh Fringe debut.
I now have a realistic action plan rather than just trying my luck.
Would definitely recommend."
– Nikki, writer & actor
Instagram workshop
Post with a plan, not a panic spiral.
My Instagram Bootcamp helps artists, freelancers and solopreneurs turn self-promotion into a content strategy that actually supports their work.Learn how to clarify your brand story, build content pillars, use Instagram features with intention, and create a simple content plan that helps the right people find, understand and care about what you do.Perfect for: artists, performers, comedians, writers, freelancers, creative founders and solopreneurs who want to grow their audience without becoming influencers against their will.
"Fran guides you through the intimidating world of online promotion with her strong sensibilities & first-hand expertise!
Her practical frameworks gave me deeper clarity on what truly matters in putting myself out there!"
– Rona Lallana, Founder,
Third Culture Productions
Signature keynote
Dare to Be Disliked
My talks help people stop shrinking themselves to fit rooms they were never meant to disappear in.Through stories from journalism, PR, comedy, leadership and building a global all-femme comedy collective, I speak about visibility, confidence, self-advocacy and the cost of being palatable.My signature keynote, Dare to Be Disliked, helps audiences recognise when fear of judgement is keeping them quiet — and gives them practical ways to define the moment, anchor their authority, reframe the reaction and expand anyway.Perfect for: conferences, leadership programmes, creative communities, women’s networks and organisations that want people to speak up, take up space and be taken seriously.
Ways to Work with Me
Strategy, speaking and training for people with something to say.
01.
Brand Strategy
Clarify what you stand for, who you’re speaking to, and why people should care. Perfect for founders, artists and creative businesses who need sharper positioning, messaging and direction.
02.
PR Strategy
Turn your work into a story worth covering. I help you find the angle, shape the pitch, build the press kit and approach media with more confidence and less chaos.
03.
Workshops & Training
Practical, high-energy sessions on brand strategy, PR, Instagram, Substack, personal branding and visibility — built for people who want useful frameworks without corporate nonsense.
04.
Keynote Speaking
Talks on confidence, visibility, storytelling and taking up space — including my signature keynote, Dare to Be Disliked.
05.
Content Strategy
Build content that connects the dots between your ideas, audience and goals. From social strategy to thought leadership, I help you stop posting from the void.
06.
Campaign Direction
Shape launches, creative concepts and visibility campaigns that make people pay attention — and know exactly what to do next.
Don't Take My Word for It
I've got receipts. Click on the articles to read them in full.
"Fran’s work with global agencies and leading brands positions her perfectly to elevate clients’ market presence and business growth through compelling storytelling."
– Cecile Dominguez-Yujuico, Founder, Evident
"Fran is a brilliant talent that brings energy to every room she's in. She has a unique ability to blend strategy with creativity.Her work consistently demonstrates a deep understanding of audience needs, brand voice and market trends.She's a joy to collaborate with: positive, thoughtful and always bringing fresh ideas to the table. She's the kind of team member who makes the work better and the process more fun.I'd love to work with her again in the future."
– Colby Jones,
Co-Founder, Cognitive Humanity
“Fran brought a beginner’s mindset, sharp strategic thinking, and an infectious energy that lifted every room she entered.She made an immediate impact here at Evident, helping us win advocacy and public affairs pitches, while shaping our strat practice through her capacity-building sessions.Thanks to her, our strategy unit found a good footing and grew bolder with every challenge.”
– Diane Hidalgo,
Managing Partner, Evident
"Fran’s course was a great refresher on what a busy journalist needs to see first, and how to tailor your work to find the right audience."
– Heather Kondak Ross, writer & producer,
Get Your Goat Comedy
“I thought I had a good grasp on how to do my own PR but Fran took this to a whole new level.I’d highly recommend.”
– Kate E,
writer & stand-up comedian
Read my messy marketing playbook.
Subscribe to It’s Giving Big Deck Energy for sharp, funny and practical notes on brand strategy, visibility, PR, feminism, pop culture and creative chaos — plus personal stories about building a bold life and brand in public.
Ready to be impossible to ignore?
Tell me what you’re building, launching, pitching or trying to make visible — and let’s find the story, strategy or stage that gets it in front of the right people.
© FranBrands. All rights reserved.